How do I change your heart and mind?

I’ve learnt something over the years:

You can believe in something with all your heart, you can scream it from rooftops for half a decade...

But that doesn’t mean others will see it. Or feel it. Or care.

For nearly 5 years, I’ve been talking about something that feels so obvious to me now it’s almost painful:

The word mismatch between talent and opportunity.

The disconnect between how people search for jobs, and how people search for people.It’s real. It’s systemic.

And it’s hurting us all.

The most frustrating part?

When I explain this problem, people nod politely, and then point fingers:

“Well, candidates should use better keywords.”

“Recruiters should just write clearer job descriptions.”

“It’s not my fault.”But what if … it’s no one person’s fault?

What if it’s all of our responsibility?

Words are the gateway to discovery. They define what we see, and what we miss. And yet we treat them like they’re interchangeable. Disposable. Secondary.

I didn’t build our Boolean technology because it was clever. I built it because this disconnect hurts. It buries great talent. It hides real opportunity. It slows down progress, for people and for businesses.

We talk about discovery like it’s a UX problem or a filter tweak. But real discovery is about language. It’s about understanding. It’s about caring deeply about how we describe what we’re looking for, and how we make ourselves discoverable.

So the question I’m wrestling with is this:

While the world continues to blame each other …